Digital Analytics Lead

Digital Analytics Lead

Haywards Heath
£35,000 - £42,000 (depending on experience)
Commercial & Marketing
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We’re on the hunt for a talented Digital Analytics & Insight Lead to join our Marketing & Commercial team in Haywards Heath, West Sussex.

You’ll be responsible for the digital analytics strategy; managing the analytics of the customer website journey, as well as data from search, advertising, PPC, email, mobile and social channels. 

You’ll manage the integration of data across all channels, including omnichannel data from phones and chat, and will be responsible for owning the quantitative and qualitative data strategy, aiming to deliver insights on our customers and competitors that can inform decisions within the business.
Job responsibilities
  • Drive the technical digital analytics strategy and become the champion for digital analytics within the business
  • Provide analysis that helps identify and comprehend the customer lifecycle
  • Deliver insight presentations to senior stakeholders
  • Support decision making with data and strategic insight
  • Analyse our key customer segments to deliver insight on personalisation and Conversion Rate Optimisation (CRO) campaigns
  • Deliver CRO prioritisation and opportunity analysis in support of A/B testing
  • Manage and prioritise the work of the junior digital analysts within the team
  • Provide in-depth data on user behaviour and website performance
  • Manage and deploy tags and be responsible for the accuracy of reporting, including the debugging and testing of tracking
  • Ensure that the implementation of analytics offers robust data collection across all our digital assets
Skills, knowledge & experience
  • Previous experience of working as a Digital Analyst is essential
  • Proven track record working in e-commerce, ideally within the insurance sector
  • Extensive, advanced experience of tagging and tracking (using Adobe Tag Management, Adobe Analytics and Google Analytics)
  • Experienced in looking at CRO and drop-off rates
  • Experienced in running A/B and MVT testing (ideally with Optimizely)
  • Must be skilled in JavaScript and tagging implementations
  • Experience of working with PowerBi or Tableau
  • Delivery of high quality and valuable business insights (not just reporting)
  • Experience of using work management tools such as Jira
  • High level of understanding of web development practices
  • Experience of Agile
  • Basic knowledge of front-end code would be beneficial
  • Good communication and interpersonal skills
  • Good time management and organisation skills with the ability to prioritise work
  • Excellent attention to detail
  • Outstanding team working and collaboration skills
What can we do for you? 
We believe we can offer you a great working environment as we’re so passionate about our people. Here are just some of the benefits and perks that we offer…

We have employee benefit packages to suit your lifestyle, including a company pension scheme, group life assurance, enhanced maternity and paternity pay, professional subscription fees, the opportunity to buy additional holiday, health cash plan, help with travel expenses and the opportunity to take a paid day off each year to do charity work.

Employee wellbeing is high on the agenda here too. We provide a weekly free fruit delivery, discounted membership at a local health club and access to an Employee Assistance Programme, which promotes physical and emotional wellbeing at work and at home. In addition, we provide wellbeing events throughout the year to support physical and mental health.

If this sounds like your next role and a company you’d like to work for, what’re you waiting for? Apply today!

We pride ourselves on being a great place to work. Check out our Glassdoor page to see what our employees think about working here.

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75% of people would recommend a friend to work at First Central

Based on 87 Glassdoor reviews (January 2020)


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Pension scheme

We offer a workplace pension scheme for all employees.

Get your birthday off

We give you an extra day off to celebrate your special day.

Generous holiday entitlement

All employees receive a generous holiday entitlement.

Health cash plan

Claim money back on your healthcare costs, such as dental check-ups and eye tests.

Holiday Extra

We give you the option to buy up to five additional days of annual leave.

Season ticket loan

We provide interest-free loans to cover the cost of season tickets for rail, bus or car parking.