Senior Brand Executive

Senior Brand Executive

Haywards Heath
Commercial & Marketing
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Are you a creative and experienced brand specialist with a keen eye for design?
We have a fantastic opportunity for a Senior Brand Executive to join our talented Commercial & Marketing team in Haywards Heath, West Sussex.
You’ll be an experienced brand champion, helping to connect with customers, colleagues and the communities where we operate.
The successful candidate will proactively seek ways to support and deliver a variety of initiatives that result in greater reassurance, enhanced integrity and contribution to the relevant business plan.

Job responsibilities
  • Support in the development, implementation and maintenance of impactful and cohesive brand identities (internally and externally)
  • Help develop self-serve brand guideline capabilities for on and offline 
  • Support with brand reputation queries (via social media and PR)
  • Work closely with the Commercial team to optimise our car insurance offerings and assist with delivery of new products
  • Assist in customer research and help to gain an understanding of the role brand awareness plays; supporting the creation and deployment of a new brand strategy as required
  • Support the development of strong brand governance processes and work with the wider business to ensure these are implemented and monitored
  • Monitor community dialogue, feedback and sentiment – synthesise and make recommendations for action
  • Coordinate campaign activities and track results as required
  • Write and review copy for media and websites as required
  • Be a key contact for all things brand across the Group
  • Operate within the required regulatory and legal standards to mitigate business risk
  • Ensure compliance with company policy and procedures at all times
  • Develop self at every opportunity to ensure maximum contribution to role
Skills, knowledge & experience
  • Demonstrable experience of developing and maintaining brand guidelines (experience with Frontify or similar is desirable)
  • Bachelor's degree with a focus in Marketing, Business Management or related field (II.I or above)
  • Experience using Adobe Creative Suite is desirable
  • Excellent writing skills with strong attention to detail
  • Proven experience of agency management (brand, design and/or digital marketing)
  • Assertive with a track record in turning ideas from concept into reality
  • Able to juggle the big picture with strategic and critical thinking
  • Ability to work as part of a small team, at pace, and under own initiative
  • Bursting with brilliant ideas with a keen eye for design
  • Up-to-date knowledge of latest brand techniques
  • Analytical and creative
What can we do for you? 

We believe we can offer you a great working environment as we’re so passionate about our people. Here are just some of the benefits and perks that we offer…

Employee benefit packages to suit your lifestyle, including a company pension scheme, group life assurance, enhanced maternity and paternity pay, professional subscription fees, the opportunity to buy additional holiday, health cash plan, help with travel expenses and the opportunity to take a paid day off each year to do charity work.

Employee wellbeing is high on the agenda here too. We provide a weekly free fruit delivery, discounted membership at a local health club and access to an Employee Assistance Programme, which promotes physical and emotional wellbeing at work and at home. In addition, we provide wellbeing events throughout the year to support physical and mental health.

For further information on what we can offer and to learn more about this role, feel free to contact our dedicated Recruitment team.
If you’d like to work for an award-winning employer in a fast-paced environment, apply now!

We pride ourselves on being a great place to work. Check out our Glassdoor page to see what our employees think about working here.

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75% of people would recommend a friend to work at First Central

Based on 93 Glassdoor reviews (April 2020)


View all benefits >

Pension scheme

We offer a workplace pension scheme for all employees.

Get your birthday off

We give you an extra day off to celebrate your special day.

Generous holiday entitlement

All employees receive a generous holiday entitlement.

Health cash plan

Claim money back on your healthcare costs, such as dental check-ups and eye tests.

Holiday Extra

We give you the option to buy up to five additional days of annual leave.

Season ticket loan

We provide interest-free loans to cover the cost of season tickets for rail, bus or car parking.