Direct Channel Manager

Direct Channel Manager

Haywards Heath or Salford Quays
Up to £55,000
Commercial & Marketing
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We’re on the hunt for a talented Direct Channel Manager to join our Commercial and Marketing team in either Haywards Heath, West Sussex, or Salford Quays, Manchester.

This is an exciting, brand new role here at First Central where you’ll be responsible for helping to lead our distribution strategy, pre-empting market changes and developing concepts that capitalise upon them. We’re looking for someone to grow the direct distribution channel with the clear objective of maintaining low acquisition costs and driving lifetime value through an optimised acquisition funnel. You’ll work closely with our Brand and Product teams to identify opportunities, and routes to market to drive growth through data-driven targeted marketing activity.
To be successful in this role, you’ll need to:
  • Have solid experience in a direct consumer role – ideally at Manager level
  • Have proven understanding and experience of direct marketing and paid media campaigns
  • Be self-motivated, a self-starter and have the ability to perform in a fast-paced environment
Job responsibilities
  • Develop and implement paid channel strategies by taking ownership of the budgets, tracking, and reporting on campaigns (including but not limited to PPC, SEM and Paid Social)
  • Work with internal departments to identify opportunities to grow the direct channel through targeted campaigns on product and proposition
  • Expand and improve reporting to gain a better understanding of customer behaviour through actionable data
  • Manage external agencies (including affiliates, paid media and digital marketing)
  • Support the implementation of activity agreed to achieve budgeted key metrics to maximise conversion and/or income
  • Build strong and effective relationships with internal cross functional teams to support and enable their plans
  • Keep abreast of changes in the market and our peer group by co-ordinating market monitoring and benchmarking
  • Manage the direct channel governance ensuring the process and controls are robust and in line with the core processes
Skills, knowledge & experience
  • Excellent understanding and experience of Direct Marketing and paid media campaigns
  • Proven experience within a direct consumer role – ideally at Manager level
  • Experience of supporting or managing commercial relationships
  • Market research experience
  • Demonstrable confidence in working with internal and external senior stakeholders
  • Ability to distil complex information into an easily digestible format to key stakeholders where key messages are clear
  • Problem solving skills with the ability to adopt a logical approach to solving problems
What can we do for you? 

We believe we can offer you a great working environment as we’re so passionate about our people. Here are just some of the benefits and perks that we offer…
  • Fantastic training and development opportunities
  • Employee benefit packages to suit your lifestyle
  • Flexible working
  • YOUday – we give you an extra day off to celebrate a special day
  • The opportunity to take a paid day off each year to do charity work
  • A health cash plan
  • Help with travel expenses
  • The opportunity to buy additional holiday
  • Company pension scheme
  • Group life assurance
  • Enhanced maternity and paternity pay
  • Professional subscription fees paid
Employee wellbeing is high on the agenda here too. We provide a weekly free fruit delivery, discounted membership at a local health club and access to an Employee Assistance Programme, which promotes physical and emotional wellbeing at work and at home. In addition, we provide wellbeing events throughout the year to support physical and mental health.

For further information on what we can offer and to learn more about this role, feel free to contact our dedicated Recruitment team.
If you’re up for the challenge and would like to join our vibrant and busy team, we want to hear from you today.
We pride ourselves on being a great place to work. Check out our Glassdoor page to see what our employees think about working here.

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79% of people would recommend a friend to work at First Central

Based on 98 Glassdoor reviews (July 2020)


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Flexible working

We support colleagues who wish to work flexibly whilst meeting the needs of the business.


We give you an extra day off to celebrate a special day.

Holiday Extra

Not only do you get a generous holiday entitlement, you can also buy additional leave.


Get a day off each year to take part in volunteering activities.

Health cash plan

Claim money back on your healthcare costs, such as dental check-ups and eye tests.

Season ticket loan

We provide interest-free loans to cover the cost of season tickets for rail, bus or car parking.